The National Social Security Fund (NSSF) has launched a campaign dubbed “Friends with Benefits” aimed at educating the general public about a savings culture and better usage of benefits.
The campaign will run as a TV programme profiling retired workers who invested or used their NSSF benefits to transform their lives, and those of the communities around them.
Richard Byarugaba, the Managing Director NSSF Uganda, said the campaign aims at showcasing success stories from members who have received and used their benefits to change their lives as well as their families and even the communities they live in so as to motivate existing and potential members to invest in retirement savings.
“Over the last 30 years, NSSF has paid Ushs1.1 trillion to 250,000 members who have claimed their benefits on retirement. This is a significant amount we have put into the economy of Uganda and is in line with the Funds’ commitment to deliver a better life to our members,” said Byarugaba.
“The “Friends with Benefits” campaign we are launching today will bring those stories to life to give hints into various ventures that one can undertake with their benefits packages for a better life,” added the NSSF chief.
Beneficiaries will be required to submit a short real and compelling story (100 words) on how their lives have been transformed as a result of the benefits they received. In addition, relatives and friends can also share stories of beneficiaries they know whose lives have been transformed because they put their benefits to excellent use.
The Top 20 successful stories will be aired in a compelling TV show where winners will be selected through voting by the public.
According to Byarugaba, the campaign will run for a period of 4 months and the winner will be rewarded with Ushs30 million in prize money. Participants will submit entries until next Thursday, June 30, 2016 and these shall be vetted by a selected panel of judges that will be announced at a later date.
The campaign is expected to ignite national conversations about the need for every single Ugandan, regardless of their background or salary level, to save and invest for a better life hence cultivating a savings and investment culture among Ugandans.