The East African Community (EAC) has launched a campaign to re-design its flag.
While addressing a press conference on Tuesday at Uganda Media Centre, the State Minister for East African Community Affairs, Julius Wandera Maganda, introduced a campaign aimed at changing the symbols and emblems of the EAC flag so as to align them with the current development in the integration process.
The campaign is in from of a competition that will run from 1st July 2017 to 31st August 2017. It is exclusively open to the youth aged 18-35 from the five partner states. The youth from those states living in the Diaspora are also eligible to compete.
The campaign is part of the EAC Brand Architecture Strategy aimed at a new logo to define a common and unique identifier for all organs and institutions of the Community.
‘’The current logo features a map of Lake Victoria with Burundi, Kenya, Tanzania, Rwanda and Uganda surrounded by an industrial wheel with a leaf arch on either side. At the bottom, there is a writing in Kiswahili, “Jumuiya ya Afrika Mashariki”, hence it ignores other states like South Sudan that may be admitted in future,’’ the State Minister said.
He commented on the current flag and logo which are not designed to be adoptive to the expansion of the Community, both in terms of geographical and colour schemes.
The youth are expected to submit their work in soft or hard copy to the EAC headquarters in Arusha, after which a committee of representatives from member states and experts in design, will judge the concepts.
The winner will walk away with US dollars 25,000; and the second prize will be US dollars 5,000, while the third prize is and US dollars 2,500, respectively. The designers of the short-listed concepts shall be invited to make a formal presentation to the review panel.
Maganda invited interested youth to a sensitization workshop on 27th June 2017 at the College of Design, Art and Technology, Makerere University, for more information.