Connect with us
solar

Fresh Dairy launches new ‘bongo’ onto Ugandan market

News

Fresh Dairy launches new ‘bongo’ onto Ugandan market

 

Courtesy Photo

Fresh Dairy has today officially launched the latest addition to its line of products – BONGO. Bongo is a heat treated fermented or cultured milk product that is naturally preserved to retain its high content levels of calcium and protein.

Speaking during the new product launch, Elias Ochola Director Sales – Fresh Dairy said, ‘Fresh Dairy has a rich heritage in Uganda since 1967, when we started as a Dairy cooperation. Through the years, we have come to appreciate how rich Uganda’s culture is, most especially with a variety of foods that cannot be found anywhere else in the world. To this end, Fresh Dairy has embraced Uganda’s culture by launching a new unique milk product – BONGO that is extensively consumed across different cultures and tribes in Uganda. Fresh Dairy is simply adding quality to BONGO in terms of production by homogenizing and pasteurizing it to make it safe for consumption; packaging it as well as improving delivery by bringing it closer to the consumers’ through our extensive distribution channels countrywide.

 

BONGO product specifications are as follows:

 

Price Recommended Retail Price – 1,500 UGX
Size 400 ml
Flavours Plain
Shelf life  21 Days at 4 degrees (refrigerated)
Availability Countrywide in all supermarkets, corner shops, kiosks, markets among others
Health Benefits Source of Protein, Vitamins and Calcium
Target Audience Mass

 

Ochola added, ‘We are very keen to grow and drive the fermented milk products such as Bongo in Uganda. Fresh Dairy hopes to intensify sales of these fermented milk products in the next year, to further firm our grip on an even bigger market share both locally and internationally. Fresh Dairy will also continuously invest in research and innovations, coupled with state of the art milk processing technology and experienced expertise to develop more innovative products that meet varying consumer needs.

The launch event was graced by the Executive Director Dairy Development Authority – Dr. Jolly K. Zaribwende  who applauded Fresh Dairy for the new innovative, yet Ugandan product – BONGO.

 

Comments

comments

Continue Reading
Advertisement
You may also like...

“Jane Doe writes SEO articles for businesses that want to see their Google search rankings surge.(What she does.) Her articles have appeared in a number of e-zine sites, including EzineArticles.com, ArticlesBase.com, HubPages.com and TRCB.com. (Way to confirm her skills.) She contributes articles about SEO techniques regularly to Site-Reference Newletter.com. (Her experience level.) Her articles focus on balancing informative with SEO needs–but never at the expense of providing an entertaining read. (There’s the hook.) Learn more about how Jane’s SEO articles could grow your business by visiting her blog at JaneDoeSEOArticlesBlog.com.”

More in News

Advertisement solar
Advertisement

Columnists

solar

Advertisement
To Top