Kampala. Cab and Boda Boda on demand Transportation Company Taxify is changing its name to Bolt and introducing a new logo.
Markus Villig, CEO and co-founder, Bolt explained that the move to change the name comes following the company’s decision to venture into other transportation means following the fact that the company’s first product was a taxi dispatch solution that gave the company its original name Taxify.
“Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.” Markus Villig
The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride hailing, with cars and motorbikes, to scooter sharing.
The Estonian-born tech company has evolved in leaps and bounds since its inception to now serve 25 million customers in over 30 countries globally, making it a leader in Europe and Africa.
Villig also revealed that Taxify alias Bolt was the first company to bring ride-hailing and scooter sharing together in one single app and is currently working on expanding the scooter sharing service across a number of European cities and Uganda.
“While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past” Markus Villig
Taxify Country Manager for Uganda, Julian Byamugisha, explained that the new name Bolt stands for fast, effortless movement relating to the experience of getting around in a city should be, be it by car, Boda Boda transport.
“It also underscores our belief that the future of transportation will be electric”, Byamugisha explained