As a way of promoting Uganda’s cultural arts to boost the country tourism, Telecommunication Giants MTN Uganda has become the official title sponsor for the annual Nyege Nyege International Music Festival.
The announcement comes after MTN Uganda reached an agreement to sponsor the festival for the next three years. The sponsorship is effective from the September 2018 edition.
The Chief Marketing Officer MTN Uganda, Olivier Prentout said that as a brand, the company recognizes that being part of this celebration of the arts and culture for three days non-stop helps create sustainability of this very important festival.
MTN Uganda has been supporting music over the years through sponsoring concerts of mostly local and some international artists.
He added that today, MTN has added the Nyege Nyege International Festival to the list, with the aim of ensuring it continues to develop, attract artists and the thousands of music, arts and culture enthusiasts that show-up for the three days.
The MTN Nyege Nyege International Music Festival will take place from Thursday 6th September to Sunday 9th September 2018 along the shores of The Nile in Jinja. During the duration of the festival, there will be an opportunity to share pictures on social media using the MTN Pulse weekend bundle.
Derek Debru, one of the Founders of Nyege Nyege applauded MTN Uganda for believing in this celebration of music and culture. This will be an opportunity for us to keep hosting the event and supporting the ever-increasing numbers that turn up to celebrate.
The Permanent Secretary, Uganda Ministry of Tourism Ambassador Julius Onen said that the festival not only attracts local revelers but is also an opportunity for Uganda’s tourism sector to thrive as people from several parts of the world attend.
He pointed out that River Nile, Uganda’s traditional Music and cultural arts are some of the attributes that have not been explored despite their huge potential for the Country’s tourism sector.
On his part, Steven Asiimwe , the Executive Director, Uganda Tourism Board, It is always good to see opportunities for Ugandan tourism being created by the private sector.
“At the end of the day it is Ugandans benefiting from the increasing number of tourists. As the festival continues to grow, so will the number of tourists and the social and economic benefits be accruing to Uganda.”