This week French Club PSG completed a world transfer record of Brazilian international Neymar Jr from Barcelona for 222m euros.
The sums of money thrown around in this deal by the French club are unprecedented, expected to top 521m dollars over five years including his 34m dollar annual salary ($63m a week).
On top of a record transfer fee – which met the release clause in the Brazilian’s contract at the Nou camp.
Records show that the record transfer will make Neymar the highest-paid footballer ever. PSG are taking the game to another level.
The deal also catapults PSG into a new dimension, or in Europe, but in global terms.
PSG chairman Nasser Al-Khelaifi said on Friday that he has signed the best player in the world, although it could be argued that Lionel Messi and Cristiano Ronaldo remain ahead of him.
That said, at 25, Neymar is the youngest of the three, with Messi, 30, and Ronaldo, 32.
Accordingly, the Brazilian has the greatest value and is the most bankable. He is venerated by millions for his flamboyant style of play, his goals, his assists and his moments of brilliance. His popularity on social media – 30.8m followers on Twitter, 78.9m on Instagram, 59m on Facebook – is incredible.
Neymar is a brand in his own right, and his image is worth billions. He earns 22m euros (£20m) per season through sponsorship.
Since the beginning of his professional career in 2009, he has signed 20 deals with a series of big brands. Nike, with whom he has been under contract since 2011, is paying him 12m euros (£10.8m) a year – the same as Ronaldo.
It is a huge coup and proves that PSG are still very attractive to potential signings. They may have finished second in Ligue 1 last season, but they have the ambition to win the Champions League and become the best team in Europe. Paris is an appealing city in which to live. And the club have money to back up their plans.
English-based Managers reaction
Most European managers have criticised the transfer for causing inflation.
Liverpool boss Jurgen Klopp criticised the proposed world-record deal in light of Uefa’s Financial Fair Play rules.
“I thought Fair Play was made so that situations like that can’t happen,” said Klopp. “That’s more of a suggestion than a real rule.”
Arsenal manager Arsene Wenger has also criticised the deal by the Qatar-backed PSG, saying: “Once a country owns a club everything is possible and it becomes difficult to respect Financial Fair Play.
“It’s a consequence of the ownerships that have changed the landscape completely over the last 15 years. I always plead for football to live within its own resources. The inflation is accelerating. We crossed the £100m line and then a year a later we crossed the £200m.
“It’s beyond calculations and rationality. Wenger said of the record transfer,”
Neymar’s transfer would top Paul Pogba’s then world-record move from Juventus to Manchester
United last summer by more than £100m.
Mourinho said: “Expensive are the ones who get into a certain level without a certain quality. For £200m, I don’t think [Neymar] is expensive.
“I think he’s expensive in the fact that now you are going to have more players at £100m, you are going have more players at £80m and more players at £60m. And I think that’s the problem.”.
Additional reporting from BBC.com