Uganda has been celebrated as a top travel destination after winning the Best Exquisite Destination Award at the Outbound Travel Mart (OTM) 2026 in Mumbai, India. The accolade highlights Uganda’s unique combination of natural beauty, rich cultural heritage, and diverse wildlife, positioning it as a must-visit destination for travelers seeking authentic African experiences.

The Uganda Tourism Board (UTB) said the country’s participation at OTM 2026 offered a platform to showcase its tourism offerings and foster stronger connections with the Indian market. “Our participation at OTM 2026 highlighted Uganda’s natural beauty, rich cultural heritage, and diverse wildlife while opening doors for new tourism partnerships and stronger ties with the Indian market,” the board stated.

Uganda’s recognition at OTM 2026 reflects the country’s growing international profile as a top-tier tourism destination. Events such as the Explore Uganda India Roadshow 2026, organized by the Uganda High Commission, UTB, and Uganda Airlines, have helped bring Uganda closer to Indian travelers, offering a glimpse into experiences ranging from gorilla trekking and wildlife safaris to cultural and adventure tourism.

Tourism experts say awards like the Best Exquisite Destination serve as global endorsements that strengthen Uganda’s tourism brand. They also contribute to the country’s broader ambitions of accelerating economic growth through tourism, creating jobs, and expanding international partnerships.

Uganda’s journey to becoming a leading African travel destination continues to gain momentum. For context on the country’s rising popularity among Indian visitors and strategic promotional initiatives, see our previous coverage: Uganda tourism targets Indian visitors in 2026.

With direct flights, growing marketing campaigns, and a strong focus on sustainable tourism, Uganda is steadily capturing the attention of travelers seeking adventure, wildlife, and cultural richness in one destination.